WordCamp is the annual conference that covers everything related to WordPress. I was honored to be chosen to work with other organizers in developing the branding and design of the website.
PROBLEM: We needed to attract enough sponsors and attendees to the NYC WordCamp Conference in order to cover the cost and break even.
PROCESS: To begin, a unifying visual theme was needed for the conference. Since the event was taking place in Times Square, I made that the graphic thread throughout by developing a logo and color palette that represented the lights of Broadway. Content was organized so a website visitor could easily review the schedule and find event sessions that would be relevant to them. In addition, sponsor’s information was placed strategically throughout the website, as a way to encourage sponsorships.
RESULTS: The website helped meet the goal: Sold-out conference, with all costs covered. Yeah!