Most people can’t easily and quickly recognize this laundry icon (or any of the laundry icons), even though they see them all the time. This means the creator(s) missed an important step in developing the symbol. READ MORE
See how one creative tactic used even by a person you would least expect can help raise more dollars! READ MORE
Direct Mail and Websites have special family ties. So if you are developing a website or landing page, look to Direct Mail for insight. READ MORE
Get more out of your direct mailings while getting savings from the United States Postal Service. READ MORE
Visual cues and our emotions work to compel us to take action. Whether we are purchasing lotion at a pharmacy, responding call to action on a website or direct mail piece, similar techniques can be used to elicit a response. READ MORE
Meryl talks with a small business publication about how and why direct mail still needs to be in every marketer’s toolbox. READ MORE
Informed Delivery® by the USPS® is an exciting new marketing tool. Now you can boost response on your existing direct mail campaigns – with things such as adding additional offers, information, and links that would ride along with your mailpiece. Best of this new service is free! READ MORE
Cubism and Direct Mail both utilize a multiple perspective approach for their creative. READ MORE
We all know that direct response isn’t child’s play. It’s hard work. Nevertheless, if you keep just a few things in mind, even a novice can make a difference — and the story of my teenage nephew, Ian, and what he was able to accomplish is a good example. READ MORE
We all know that emails are the “workhorse channel.” But are you working everything available to you to optimize your open and click-through rates? In this Part 1 of a special 2-part series of newsletters I address frequent mistakes and ways to avoid them. READ MORE
Charts (pie, bar, and others) are proven attention-winners. Of course, they’re perfect for presentation of data. But, with a little creative flair, you can also employ them to make your most important sales messages pop, online and off. READ MORE
When email and direct mail join forces, their combined strengths can really put some POW in your response rates and give your business or nonprofit greater ROI. READ MORE
Direct marketers know that FREE, FINAL CHANCE, and ACT NOW are some of the most effective words to get someone to respond to your solicitation. Today, I’d like you to consider the power of a simple THANK YOU. READ MORE
By making just six simple tweaks we were able to transform the above card into a more effective and powerful sales tool. READ MORE
Testing is a great way to figure out how to get a better response rate. Here’s a very simple test that you can do, that can be very effective. READ MORE
How looking at a sweepstakes package changed my mind about what can work in graphic design. READ MORE
A credit card company recently mailed me this envelope, which looks like a package, due to the label and kraft color. Upon touching it, I felt some padding inside. It certainly piqued my curiosity. Is there something special inside for me? I opened the envelope to find … READ MORE
