Adding the right design elements to your direct response creative can help lift your response rate. Here are my 10 go-to elements — from proven classics to the try-something-new. READ MORE
If your aim is to get a good response, bold is a powerful visual tool to help make that happen, but it may not always be the prettiest solution. READ MORE
Do you know what the above laundry symbol represents?
Most people can’t easily and quickly recognize this laundry icon (or any of the laundry icons), even though they see them all the time. This means the creator(s) missed an important step in developing the symbol. READ MORE
Meryl talks with the Lead Organizer of WordCamp 2018 on the design process used to develop the branding for the 2018 annual WordPress conference. READ MORE
Visual cues and our emotions work to compel us to take action. Whether we are purchasing lotion at a pharmacy, responding call to action on a website or direct mail piece, similar techniques can be used to elicit a response. READ MORE
Informed Delivery® by the USPS® is an exciting new marketing tool. Now you can boost response on your existing direct mail campaigns – with things such as adding additional offers, information, and links that would ride along with your mailpiece. Best of this new service is free! READ MORE
Lightboxes may be one of the least favorite user experiences on the web. What are they? Why are they a growing trend? And why am I touting their use? READ MORE
What Happened When I Taught My Nephew 5 Simple Tactics
We all know that direct response isn’t child’s play. It’s hard work. Nevertheless, if you keep just a few things in mind, even a novice can make a difference — and the story of my teenage nephew, Ian, and what he was able to accomplish is a good example. READ MORE
I learn a lot from my email work with clients. In Part 2 of my series on mistakes to avoid, I want to alert you to Mistake 3 and Mistake 4, which — when it comes to lifting open rates — you should never, ever ignore! READ MORE
We all know that emails are the “workhorse channel.” But are you working everything available to you to optimize your open and click-through rates? In this Part 1 of a special 2-part series of newsletters I address frequent mistakes and ways to avoid them. READ MORE
Charts (pie, bar, and others) are proven attention-winners. Of course, they’re perfect for presentation of data. But, with a little creative flair, you can also employ them to make your most important sales messages pop, online and off. READ MORE
When email and direct mail join forces, their combined strengths can really put some POW in your response rates and give your business or nonprofit greater ROI. READ MORE
Countdown clocks get results in emails and on landing pages. They engage the recipient/viewer and help create a sense of urgency for whatever event or product offer you’re promoting. READ MORE
Direct marketers know that FREE, FINAL CHANCE, and ACT NOW are some of the most effective words to get someone to respond to your solicitation. Today, I’d like you to consider the power of a simple THANK YOU. READ MORE
What’s a responsive email? How does the same newsletter look on the desktop and on a mobile device? How does improper formatting affect the click-through rate? Get answers here. READ MORE
People look quickly at their inboxes, and scan subject lines. Let’s look at a couple of subjects and see if unopened emails can still bring in sales. READ MORE
Testing is a great way to figure out how to get a better response rate. Here’s a very simple test that you can do, that can be very effective. READ MORE
A credit card company recently mailed me this envelope, which looks like a package, due to the label and kraft color. Upon touching it, I felt some padding inside. It certainly piqued my curiosity. Is there something special inside for me? I opened the envelope to find … READ MORE
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Can you guess what the illustration above represents?
Q&A on why you shouldn’t be.
