Winstina: Last year I was proud to lead a talented team of 18 organizers who sold-out WordCamp NYC (WCNYC) 2018. Organizers put a lot of work into planning a great WordCamp. Meryl Randman, our design lead, was in charge of branding WCNYC 2018, and she shares her story and process flow in this interview. Here’s a behind the scenes look at how our brand identity developed and how last year’s branding has been fluid into 2019.
Winstina: Meryl, one of my first thoughts after my lead organizer application was approved is that I wanted our WordCamp to be memorable. I knew I wanted it to be symbolical and reflect the spirit of NYC. When we first spoke I told you my idea of adapting Fearless Girl. Looking back on it, I think I felt I needed a little fearlessness myself.
Meryl: I remember that. I did show you a rendering of the image but I was afraid that we would have legal issues. We then explored using the image of the iconic Wall Street bull. Which you can see below. Not sure why we moved away from that, maybe copyright? Regardless the logo below would have been very costly to print on t-shirts.