Winstina: Last year I was proud to lead a talented team of 18 organizers who sold-out WordCamp NYC (WCNYC) 2018. Organizers put a lot of work into planning a great WordCamp. Meryl Randman, our design lead, was in charge of branding WCNYC 2018, and she shares her story and process flow in this interview. Here’s a behind the scenes look at how our brand identity developed and how last year’s branding has been fluid into 2019.
Winstina: Meryl, one of my first thoughts after my lead organizer application was approved is that I wanted our WordCamp to be memorable. I knew I wanted it to be symbolical and reflect the spirit of NYC. When we first spoke I told you my idea of adapting Fearless Girl. Looking back on it, I think I felt I needed a little fearlessness myself.
Meryl: Yes, so I came up with several directions. One was giving WordCamp more of a “camp” feel.
Meryl: My favorite was the idea to adapt the iconic “I Love NY” to “I WordPress NY”.
Meryl: I believe you asked if we can try a taxi image. So this is what I came up with.
Winstina: In retrospect, I am deeply appreciative that you were so invested in creating a brand for us. Not just a logo. At the same time you were developing these ideas Bud Kraus, Avis Boone and I were narrowing down our venue choices to what felt right — Convene in Time Square.
Meryl: Yes, and you encouraged me to come up with a logo that was reflective of where the conference would be held. This made sense. There is a magic to Times Square – the lights, the crowds and taxis. I presented the logo to our team that we all now know. Inspired by the lights of Broadway and a street sign.
Winstina: Know and love! … Meryl you are the first designer I’ve worked with and you will be a very tough act to follow!