We developed a number of fundraising and membership pieces for The Wildlife Conservation Society. Two are included here. For the fundraising direct mail piece, an image of a snow leopard was used to pull on people’s heartstrings and the panda book premium was used as the incentive to give more. The bill stuffer here was inserted into a Con Edison bill. The strong “FREE” was an attention-getter, and payment was made easy by including a pocket in the piece.