Martha Stewart Living

COLLATERAL

These booklets, the calendar and the index are a lot more than marketing collateral. They were used as incentives to get customers to either make an initial purchase or to reorder their subscriptions to Martha Stewart Living and Everyday Food magazines. These pieces were very successful. So many retention customers looked forward to these premiums (incentives) that customer service would get many inquiries about when the new premiums would be mailed.

Calendar Booklets Index

Calendar

Booklets

Index