Condé Nast Publications kept us very busy for many years creating lots of acquisition pieces for them, including: direct mail, inserts, triple and double bind-ins, double postcards, self mailers, print ads and banner ads. The titles we worked on were just as diverse as the projects: Vogue, Vanity Fair, Self, GQ, House & Garden, Architectural Digest, the New Yorker plus their b-to-b titles: WWD, DNA, Footwear News, W, and others. We created lots of winners — some I still see today, like the Architectural Digest Xmas blow-in envelope. We also saw what works and what doesn’t when it comes to response, such as the beautiful self-mailer we created for Gourmet (not shown here) that didn’t score well. Still love the design, but we learned a valuable lesson: sometimes basic straightforward gets better results.