Condé Nast Publications

RETENTION

This was a 2-effort donor renewal test campaign targeted to customers who gave a gift of Vanity Fair magazine. This piece had strict budget constraints. Our biggest task here was to create one preprint base and one envelope that would work for both mailings. We accomplished this by having a strong variable message show through a window on the outer envelope. In addition, we added a buckslip to the second mailing to give a sense of urgency.

DIRECT MAIL

DIRECT MAIL