2019 USPS® Promotions

Don’t miss: 6 big ideas & cost-cutters for your Direct Mail budget

Looking to pump up response, even with a tight budget? I have 6 ways for you, along with an ally that can help you cut costs: the United States Postal Service. Take a look below, and please note USPS deadlines. Want to explore but don’t know where to start? Just contact me and I’ll be happy to direct you to the right USPS representative.

1. Keep Using Reply Mail Envelopes & Cards!

You know BRMs, CRMs, or Share Mail envelopes and cards in your direct mail packages increase response – so why stop using them when you can reduce the cost?

GET USPS® SAVINGS

New participants in this USPS promotion earn a 3 cent credit per counted reply piece. Are you a repeat participant? Earn the 3 cent credit by meeting a threshold equating to 95% of the volumes counted during the same period in 2018.

USPS® PROMOTION:
Earned Value Reply Mail

MAIL DATES:
April 1-June 30

REGISTER:
Feb 15-March 31

2. Think Personalized Color on Bills & Statements

Color messaging in bills and statements just might get you better results. Worth testing, right?

GET USPS® SAVINGS

Enjoy an upfront 2% postage discount on First-Class Mail Presort and automation letters that meet the promotion requirements.

 

USPS® PROMOTION:
Personalized Color Transpromo

MAIL DATES:
July 1-December 31

REGISTER:
May 15-December 31

3. Explore Tactile, Sensory, and Interactive Options

Direct mail can take advantage of one aspect that no digital channel can ever use — the senses, such as touch and smell. So why not see what the latest print innovations in paper, inks, interactive elements, and finishing techniques can do to stir up more interest for your message!

GET USPS® SAVINGS

See how you can be eligible for an upfront 2% postage discount on Marketing Mail letters and flats that meet the postal requirements.

 
USPS® PROMOTION:
Tactile, Sensory and Interactive Mailpiece Engagement

MAIL DATES:
February 1-July 31

REGISTER:
Dec 15-July 31

4. Let Informed Delivery Give Your Mail a Warmer Reception

You’ve heard about this new USPS tool that can get your direct mail package much more attention when it arrives in the mail. Now it’s time to give it a try! (Want to refresh your memory about Informed Delivery? Read about it in my post here.)

GET USPS® SAVINGS

Include Informed Delivery in your direct mail campaign and get an upfront 2% discount on postage. Save by using Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements.

USPS® PROMOTION:
Informed Delivery Promotion

MAIL DATES:
September 1-November 30

REGISTER:
July 15-November 30

5. Stand Out — with Use of Virtual Reality, Video in Print, and More.

The same old, same old might not do the trick. Incorporate some of the new technologies – such as Virtual Reality, Augmented Reality, Mixed Reality, Video in Print, and multichannel mail integration with Addressable TV or digital assistants – into your direct mail campaigns and make your message really memorable.

GET USPS® SAVINGS

Take advantage of an upfront 2% postage discount on Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet promotion requirements.

 
USPS® PROMOTION:
Emerging and Advanced Technology Promotion

MAIL DATES:
March 1-August 31

REGISTER:
January 15-August 31

6. Team Mobile Shopping with Your Direct Mail

Yes, Virginia, there is a Santa Claus when it comes to making the holiday season more profitable for you! Start by leveraging one of the many new mobile barcode formats by integrating it into your mailpiece, in addition to using payment QRs.

GET USPS® SAVINGS

Get an upfront 2% postage discount on Regular and nonprofit Marketing Mail letters and flats that meet the promotional requirements.

 

USPS® PROMOTION:
Mobile Shopping Promotion

MAIL DATES:
August 1-December 31

REGISTER:
July 15-December 31

Here's where to register for the Promotions

Ready to get started?

We are here to help with your next direct mail package. Ask about our free 30-minute review of your past creative.

Contact Meryl today!