How to Lift Email Response: 4 Call-to-Action Design Ideas

Try testing a new call-to-action. According to Hubspot by changing the design of your call-to-action, you can improve your click-through rates by 1300% (or more!)

Four ideas to try are:

1. Use different copy. For example, instead of “Learn More” try “See How XX Works”:

2_button

2. Add a drop shadow:
Button

3. Use a different color or texture:
button

4. Add an arrow and even change the shape:
arrow

**KEEP IN MIND ** When you are testing, a button needs to look like a button.

Plus: Do not create a long button along the bottom. People will think it’s a footer — not a button.